How do you gain insight into your customers? For many business owners, it's just a guess.
Kristin Zhivago, author of Roadmap to Revenue, has the keys to understanding your customers, what they want, and how to make your business better for your customers.
Kristin was a revenue coach and runs 3 companies including Cloud Potential, 24 Hour Cloud Support, and Cloud Wise Academy.
In the episode, Kristin and Liston discuss:
- How to learn more from your customers to help you make more sales and create content
- How many people you need to interview in order to see trends
- Why surveys and focus groups aren't really that useful
- How to get customers to agree to an interview
Recommendations from Kristin (and Liston) during this podcast episode include:
- Roadmap to Revenue by Kristin Zhivago
- The Tipping Point by Malcolm Gladwell
- How Successful People Think by John C. Maxwell