Are you learning about your customers? Okay, sure, you probably know something about your customers, but do you know exactly what makes them tick?
Michael Aagaard, an expert conversion rate optimizer, talks about how to be customer-centric. And here's a hint: it'll always include your customers.
Michael reveals his core techniques for learning more about buyers. The biggest surprise? It'll only take you about 4 hours to do it.
You can catch Michael at Unbounce and on his own website. You can email him at firstname.lastname@example.org, or catch him on Twitter @contentverve. Recommendations from Michael (and Liston) during this podcast episode include:
- Thinking Fast and Slow by Daniel Kahneman
- Don't Make Me Think by Steve Krug
- The Paradox of Choice by Barry Schwartz
- Stumbling on Happiness by Dan Gilbert